Virtual Strategy: Executive Advisory Services

Executive Advisory Expertise

Providing top-tier executive advisory services to help early-stage high-tech businesses navigate complex challenges and achieve success.

Our Mission

Our mission is to empower executives with strategic insights, tailored advice, and actionable solutions. We are committed to fostering leadership excellence, driving business growth, and enhancing organizational performance. We strive to be trusted advisors, helping leaders navigate complex business landscapes with confidence and clarity.

Our Mission

Our Services

We provide top-tier Executive Advisory Services, offering strategic guidance and expert advice to help businesses thrive and grow.

Strategic Planning

As a highly accomplished executive advisor with a proven track record in strategic planning, we specialize in accelerating the growth and profitability of early-stage high-tech companies. Our approach is rooted in deep industry expertise, data-driven decision-making, and hands-on leadership to help startups scale effectively.

By identifying emerging market trends, optimizing go-to-market strategies, and forging high-value partnerships, we empower startups to navigate competitive landscapes and achieve sustainable expansion. Our ability to craft high-impact business models, secure investor confidence, and implement scalable growth strategies makes us a trusted partner for visionary founders and leadership teams seeking to build category-defining companies.

Capital Raising

As seasoned executive advisors with extensive experience in raising capital for early-stage high-tech companies, we play a critical role in securing the funding necessary to drive innovation and accelerate growth. With a proven track record of successful fundraising, we expertly navigate the complexities of capital markets, investor expectations, and emerging technology trends to position startups for success.

Our expertise includes crafting compelling investment narratives, refining pitch decks, and developing financial strategies that align with investors' risk appetites. We guide startups through various funding stages—from angel and seed rounds to Series A and beyond—ensuring they secure the right capital to fuel their vision.

Business Transformation

Our Business Transformation Services empower early-stage high-tech companies to accelerate growth, optimize operations, and build a scalable foundation for long-term success. Through strategic guidance and hands-on expertise, we drive innovation, enhance performance, and unlock new market opportunities.

We craft and execute tailored growth strategies that align with market trends, competitive dynamics, and business objectives. By refining product positioning, pricing strategies, and sales channels, we help maximize market penetration and customer acquisition. Our approach also focuses on streamlining business processes, implementing scalable infrastructure, and enhancing operational efficiency to support sustainable expansion. Additionally, we identify and establish high-value partnerships that foster innovation, distribution, and revenue growth.

Decades of Experience

Ben Bassi - CEO and Founder

Ben Bassi is an expert in Web Technologies, Digital Marketing and Digital Strategy architecting and developing 1,000 plus web based projects over 30 years with a vast entrepreneurial skill set. He is the founder of Virtual Strategy and CEO of CommonPlaces, Inc. CommonPlaces was named to CIO Review’s 20 Most Promising Web Developers in the US and is an INC 500 Company.

Bassi’s Internet experience dates to the 1990s, building Internet systems for the DOD and security agencies. He was also on the founding management team of Lycos, the Internet’s first large scale search engine. Bassi served as Chief Operating Officer of Firefly, the web's first social network, which developed Microsoft’s Site Server and the Internet’s Privacy Standards with Bill Clinton’s cabinet. He founded CommonPlaces in 1998, which merged with a public company to form YouthStream media. YouthStream media acquired Social Networking Patents and developed Website infrastructure, which was sold to LinkedIn at its inception 2003.

Bassi has experience in raising capital (over $125 million), staring new businesses (IBM, Waste Management), taking companies public (Lycos, CommonPlaces) and a number of M&A activities ( Six Degrees, MIT). Bassi has a BS in Chemical Engineering and Computer Science from SUNY ESF and Syracuse University.

“My whole professional life has been centered around the Internet. I joke with people I sometimes feel like I’m living Forest Gump’s Web Life. I have worked with some of the most amazing people in this innovating, dynamic life changing market. People like Steve Jobs, Jeff Bezos, Bill Gates, Bob Davis, Bill Townsend, Pattie Maes, Scott McNealy, Marc Andressen and Dr. Michael “Fuzzy” Mauldin.

My passion is my family and friends. I have a wonderful wife, five daughters and five grandchildren. My hobbies are boating, snow skiing, classic cars, classic rock and dining out. I live on the northern shore of Boston and love every minute of it. I was born and raised in CNY attending SU for Chemical Engineering and Computer Science. In my spare time I have been involved with helping business through programs such as NH Governor’s Employment Board and NSBA Leadership & Technology Councils.” Ben Bassi

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